Small Business B2B Marketing

Marketing trends & insight for small business-to-business companies

A service of One Hour Marketing and Small Business Extra

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Product development resource

Looking for ways to add revenue by offering through new products or services based on your expertise?   

New product development expert Bill Myers at Bill Myers Online offers some resources, tips, advice and how-to's -- especially in the realm of technology/multi-media offerings. 

Myers is the also the developer of Membergate, a successful content management system that helps small businesses (and even large) take what they know, and monetize it into paid online content.

Myers' expertise has a unique blend -- he's both a tech expert plus has a background in direct marketing.

July 15, 2006 in Product / Service Development | Permalink | TrackBack (0)

How to Monetize Your Expertise

A great way to add profit to the bottom line (especially for solo entrepreneurs in B2B) is to apply your knowledge, experience and expertise and put it into an information resource, and offer it for a fee.

There are several ways to do this, including:

  • You could write a book and propose it to a business book publisher.
  • You could also self-publish and make it into an ebook, and sell it via your website.

But if you'd like to create some on-going, passive (ie., "forever") type revenue streams, you might consider creating a paid-content website -- a place where you post articles, how-to content, forums where you give advice, etc. - and members to this site only have access to your expertise if they join....that is, they PAY you by credit card to get the info you provide.

How can this be done?  Tim Kerber's MemberShipSiteOwner.com offers a lot of great advice and tools, plus an interactive forum of many others who are doing it successfully. 

Kerber has a lot of experience with this.  He has a few membership sites of his own, and is part of the support team for MemberGate, a software platform that enables businesses to manage their content and offer it up for dollars.    

June 15, 2006 in Product / Service Development | Permalink | TrackBack (0)

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